Turnkey iGaming platform

Your sportsbook.
Your casino. Your brand.

A rapid-deployment sportsbook and casino platform with AI built in. Feature-rich, deeply configurable and dramatically more cost-effective than building, launched under your brand and licence, on your own database, in weeks.

Every screenshot on this page is the real platform, captured from a live deployment.

Surge Back Office
The Surge Player Account Management dashboard: acquisition, activity, payments, value, retention and revenue KPI cards with sparklines and period-on-period change, a deposits and NGR trend, NGR share by country, top and bottom players by NGR and a retention cohort.

Live Surge deployment · Player Account Management dashboard

AnySport, league or market. Your feed
6wkTypical brand-to-launch window
34Operator back-office modules
AIBuilt into the platform & the process
1DBYour own isolated database
What you get

A whole operator stack, not a website.

Most "turnkey platforms" hand you a front-end and leave payments, risk, bonusing and operations as your problem. Surge ships the entire chain, and the console your team runs it from.

01

Gamification & loyalty

Momentum's points economy with tiers, missions, achievements, prize shop, prize wheel, daily rewards and tournaments: retention mechanics that run themselves.

02

Smart CRM

Segments, automations, campaigns and broadcasts, an at-risk queue that flags churn before it happens, and a Player 360 view behind every account.

03

iGaming live chat

Relay puts deposit history and VIP tier next to every conversation, shows players their queue position, and lets VIPs jump the line.

04

Feature marketplace

Core modules always on; growth, content and service add-ons (VIP engine, advanced bonuses, lobby manager, promotions CMS, payment gateways) toggled per brand as you scale.

05

Sportsbook & casino

A strong, familiar book with pre-match, in-play and an accumulator slip, on your choice of odds feed or third-party provider, with casino content from the aggregators you pick, plus in-house provably-fair originals.

06

Crypto wallet & payments

Multi-currency player balances with deposits, withdrawals and transaction history, and a payment gateway manager for your PSP and crypto rails.

Your brand

The platform is ours. The brand is yours.

Surge is turnkey, not a template: you operate under your own licence, and we deliver the whole platform under your identity. A brand is a real module in the codebase: its own theme, copy, registry entry, database and deployment. What you see below is TequilaSpin, one of the platform's demo brands; the same screens carry your name instead.

Surge Platform · Player Frontend
The Surge platform running the TequilaSpin demo brand: Spanish-language casino lobby with welcome and daily promos, category chips and house originals row.

TequilaSpin demo brand · every layer below is re-skinned per brand

  • IdentityLogo, wordmark and favicon across every screen and email.
  • Palette & themeA per-brand stylesheet: surfaces, accents, buttons, states.
  • ArtworkYour own hero banners and promotional creative in the lobby.
  • Copy & namingA per-brand copy module: section names, tone, even what you call your originals.
  • DomainYour own domain and deployment, not a sub-path of ours.
  • DatabaseYour own isolated player database. See the architecture.
Retention & engagement

Where Surge earns its keep: keeping players playing.

Anyone can rent a betting front-end. Surge ships the layer that actually moves revenue: a gamified loyalty economy, a CRM built around player behaviour, and live chat designed for iGaming, all in one stack.

Surge Back Office · Momentum
Momentum, the CRM and engagement console: CRM overview KPIs, loyalty and engagement metrics, points issued versus spent, tier distribution, with segments, automation, campaigns, broadcasts, at-risk queue and Player 360 in the sidebar.

Momentum · smart CRM · segments, automation, campaigns, at-risk & churn queue, Player 360, tier distribution

Surge Platform · Rewards
The player-facing Surge VIP and rewards page: points on every bet, a tier ladder that never resets, and points to spend on free bets and bonuses.

Player side · points on every bet, tier ladder, missions, prize shop & wheel, daily rewards

Surge Back Office · Relay
Relay, the live chat console, configuring the player widget with a live preview: brand accent colour, greeting, queue position display, fun-coin games while waiting and a VIP priority banner, previewed as a real player with deposit context.

Relay · live chat built for iGaming · player & deposit context, queue position, games while waiting, VIP priority

GAMIFICATION

A loyalty economy, not a logo stamp

Points economy, loyalty tiers, missions, achievements, prize shop, prize wheel, daily rewards and tournaments, run from one console, spent by players on real value.

SMART CRM

Built around player behaviour

Segments, automations and campaigns, on-site messages and broadcasts, plus an attention queue that surfaces at-risk and churning players before they're gone, and a Player 360 view for every account.

LIVE CHAT

Support that knows the player

Relay's operator inbox carries deposit history, VIP tier and player context into every conversation. Players see their queue position, play fun-coin games while they wait, and VIPs jump the line.

And a marketplace to grow into.

Core modules are always on. Everything else (Momentum, the VIP engine, advanced bonuses, live chat, lobby manager, promotions CMS, the payment gateway manager) switches on per brand, so you start lean and add features as you scale.

Surge Back Office · Add-ons
The Surge platform modules marketplace: core modules such as Players and CRM Desk, Wallet and Payments, Casino and Sportsbook, KYC, Responsible Gambling and Reports are always on, while growth, service, content and finance add-ons like Momentum, VIP Engine, Advanced Bonuses, Live Chat, Lobby Manager, Promotions CMS, Hero Banner CMS and Payment Gateway Manager can be enabled per brand.

Platform modules · core always-on, add-ons toggled per brand from the back office

Surge Platform · Sportsbook
The Surge sportsbook with a two-leg accumulator in the bet slip showing live total odds and estimated payout.

Pre-match and in-play, accumulator slip with live odds and payout

Sportsbook & casino

The fundamentals, done properly.

A clean, fast book with pre-match and in-play betting, an accumulator slip and odds in decimal, fractional or American, alongside a full casino lobby. Solid, familiar, and exactly what players expect.

The sports shown run on a demo feed. On your build we integrate a full production odds feed covering every sport, league and match you want to offer, or any third-party sportsbook provider. Casino content comes from the aggregators you choose.

Casino

A lobby players stay in.

Slots, live dealer and in-house originals in one merchandised lobby, with provable fairness players can actually verify, not just a badge in the footer. Content comes from whichever aggregators and studios you choose; we handle the integration.

Surge Platform · Live Casino
Surge live casino lobby with live dealer tables.

Live dealer lobby

Surge Platform · Provably Fair
The Surge provably fair page, explaining how each round seed is published and can be verified after settlement.

Provably fair · every round checkable

Surge Platform · Player Frontend
The Surge casino lobby with a promotional hero and the in-house Originals row: Crash, Mines, Plinko, Dice, Coin Flip, Slots, Limbo and Wheel.

Casino lobby · the eight in-house originals

Mobile

Built mobile-first, because that's where they bet.

The same book, the same lobby, the same wallet, rendered for the device most of your players will actually use.

Surge casino lobby on mobile.

Casino lobby

Surge sportsbook on mobile.

Sportsbook

Surge in-play betting on mobile.

In-play

Surge VIP and rewards on mobile.

VIP & rewards

Operator back office

Run the whole book from one console.

Thirty-four modules, not a stats page. Your team gets acquisition, activity, payments, value, retention and revenue on the dashboard, then the tooling to actually act on it.

Surge Back Office
The Surge operator reports console: signups, deposits, withdrawals, net cash, wagered, GGR, NGR, bonus cost and fee revenue over a trailing 30 days, with deposits versus withdrawals, daily GGR, sports versus casino and daily active player charts, switchable between USDT, BTC, ETH and SOL, with a report builder and CSV export.

Reports · all-area analytics in USDT, BTC, ETH or SOL, with a report builder and CSV export

Surge player account management: a searchable table of registered accounts with KYC state, status and join date.

Players · search, KYC state, status

The Surge KYC review queue.

KYC review queue

Surge configurable fraud rules.

Fraud rules · configurable, not hard-coded

Surge withdrawal review and approval.

Withdrawals · review and approval

Including Vector, a full affiliate platform.

Affiliate accounts, tracking links, commission plans and deals, postbacks, a media library and payments, with a partner portal your affiliates log into, and cost per FTD on the dashboard rather than in a spreadsheet.

Vector, the affiliate platform inside Surge, showing active affiliates, FTDs, NGR, programme cost, effective rate and cost per FTD with 30-day clicks, signups, FTDs and NGR trend charts.

Vector · affiliates · plans & deals, postbacks, payments, cost per FTD

PARTNER PORTAL

Affiliates get their own login

Partners see their clicks, signups, FTDs and commission in a portal under your brand, tracking links and creative included, while approvals, plans and payouts stay on your side of the desk.

DASHBOARD

The numbers that matter

Registrations, FTDs, conversion and average FTD. Actives, depositors and bet counts. Deposits, cashouts and cashout ratio. ARPU, stakes and net deposits. D1 retention, retained and reactivated. NGR, GGR, margin and bonus cost, each against the previous period.

RISK & COMPLIANCE

Built in, not bolted on

KYC queues, configurable fraud rules, responsible-gambling controls, withdrawal review and approval settings, player tags and a full audit trail behind role-based operator accounts.

GROWTH

Levers your team owns

Bonuses, promos and hero banners, VIP and rewards, the Momentum loyalty engine, affiliate and referral programmes, lobby merchandising and registration-flow configuration.

DashboardReports PlayersMomentum Player TagsKYC Live ChatResponsible Gambling Fraud RulesDeposits WithdrawalsWithdrawal Settings Payment MethodsPayments Config Sports BetsCasino Lobby ManagerRegistration BonusesPromos AffiliatesReferrals VIP & RewardsHeroes
Architecture

Your players live in your database.

This is the part most platform deals get wrong. On Surge, every brand is its own deployment with its own database, so your player data is not sitting in a shared table behind someone else's WHERE clause.

CONTROL PLANE · brand registry, operator accounts, sessions, audit, payment credentials
Demo brandown deploymentsurge-brand-demo
Operator brandown deploymentsurge-brand-<brand>
Your brandown deploymentsurge-brand-<you>

Your deployment binds only your own database. Its back office is physically incapable of reading another operator's players: there is no cross-brand filter to forget, because no other brand's data is present. Players, ledger, bets, casino rounds, bonuses, KYC, chat and affiliates all stay inside your brand.

EDGE

Deployed on Cloudflare

Every brand runs as its own Cloudflare Pages project on the edge runtime, close to your players wherever they are.

ISOLATION

One brand, one database

Adding a brand means a new database, its migrations, its binding and its deployment, scripted rather than hand-rolled SQL.

OPERATIONS

One login, your brands

Operator identity sits in the control plane, so disabling a team member removes their access everywhere at once.

Getting live

Three steps to launch.

01 · BRAND

Your identity applied

Logo, palette, artwork, tone and naming across the whole player experience, built as your own brand module in the platform.

02 · CONFIGURE

Markets, payments, bonuses

Your sports coverage, casino lobby, wallet currencies, bonus rules and VIP structure set up against your commercial plan.

03 · LAUNCH

Live on your own stack

Your database created and migrated, your deployment stood up on the edge, your team trained on the back office.

See it running with your name on it.

We'll walk you through the live platform and the back office, then show you what your brand looks like on it.

Or email us directly at [email protected]